When the broadcast media has made its break, many promoters soon enough have understood and gauged the power of music to deliver a message. Soon enough they have realized a useful tool in their marketing endeavors, which is the inclusion of popular recording artists and their music. But, the compensation music owners have expected as the "units sold" shot up have also followed suit. This is when production music libraries came to life... the realization of a cost-prohibitive endorsement to advertise music of any kind.
The existence of production music libraries is mainly to provide media producers with a pre-recorded collection of music for license to be used in virtually any type of media... television, films, commercials, etc. One result is that the master rights (the physical recording) and the composition rights (the publishing side) will be conveniently done in a one-stop shop effort. The license fees may vary depending on what the producers seeks for rights (Free TV, Radio, Satellite) and also clearance (national, regional, local).
Generally, it's easy and straightforward to have a music licensed with production music libraries. This can often be done through a phone call or email. Since it's a one-stop shop for both Master and Publishing rights, licensing the music is simple with a preset rate cards. It's simply a matter of setting the goal to achieve great sounding. Then you get quality music less the stress of administering it and not breaking the back on a license fee for music.
The industry is totally different now as it has grown for production music libraries. It's important to also consider the the services the libraries offer, not just the quality of music. Technology plays a big role in this matter. Companies have realized that the "search and download" function is an important feature for users experience. Comfort and ease of using music search engines is of high importance to avoid frustration to finding good music. Buyers tend to be impatient and don't like spending too much time on the search.
Here are some other considerations in choosing production music libraries to search on. Does the engine have a project management function were you can store your selections? Does the library allow WAV/AIFF and MP3 downloads? Can you share your selections to a client without having to send huge MP3 files? Perhaps just email a link to the music in the library? How about music direction from a real person? It would be great if the production music library have that human intervention still, considering all those high-tech way of searching and downloading music.
The existence of production music libraries is mainly to provide media producers with a pre-recorded collection of music for license to be used in virtually any type of media... television, films, commercials, etc. One result is that the master rights (the physical recording) and the composition rights (the publishing side) will be conveniently done in a one-stop shop effort. The license fees may vary depending on what the producers seeks for rights (Free TV, Radio, Satellite) and also clearance (national, regional, local).
Generally, it's easy and straightforward to have a music licensed with production music libraries. This can often be done through a phone call or email. Since it's a one-stop shop for both Master and Publishing rights, licensing the music is simple with a preset rate cards. It's simply a matter of setting the goal to achieve great sounding. Then you get quality music less the stress of administering it and not breaking the back on a license fee for music.
The industry is totally different now as it has grown for production music libraries. It's important to also consider the the services the libraries offer, not just the quality of music. Technology plays a big role in this matter. Companies have realized that the "search and download" function is an important feature for users experience. Comfort and ease of using music search engines is of high importance to avoid frustration to finding good music. Buyers tend to be impatient and don't like spending too much time on the search.
Here are some other considerations in choosing production music libraries to search on. Does the engine have a project management function were you can store your selections? Does the library allow WAV/AIFF and MP3 downloads? Can you share your selections to a client without having to send huge MP3 files? Perhaps just email a link to the music in the library? How about music direction from a real person? It would be great if the production music library have that human intervention still, considering all those high-tech way of searching and downloading music.
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